Digital Asset Management » Added Revenue
DAM systems connected to eCommerce systems help generate income. Images, audio, video, and graphics used by eCommerce systems to describe products can be stored in a DAM. An eCommerce system will then access content directly from the DAM so that when content must be changed, revisions can be made on the the DAM system alone.
DAM systems support the sale of audiovisual content. Content distributed through online sales can be managed in a DAM and sold via a connection to an eCommerce system.
DAM systems also have the ability to modify and transform audiovisual assets. Transformed assets can be re-purposed and used in ways not foreseen when originally created. Video produced for broadcast use can be adapted for the web. Images can be cropped and adjusted for use in new content.